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Follow Hostway – This Week is a BIG Week!

All-

I wanted to send a quick update to let you know of some exciting things that we are doing in the marketing department.  The many new faces in the department have been working hard to better position Hostway for immediate and long term growth. 

In any week, the team works on 20+ projects, but there are three major updates that we want to share and also one pretty large (but easy) request.  

1.  Tonight, Hostway will further launch into the Cloud Marketplace at the Cloud Expo in NYC.  Over 10,000 people are expected at the world’s largest cloud computing tradeshow and Hostway will have a very large presence there.  We are a Silver Sponsor and will have a large booth presence and a theme that is sure to stick out at the event.  The theme – Get F.IT.  Flexible Infrastructure.  We also have several speaking opportunities at the event (links below) and will be meeting with several key meidia and analyst contacts while at the event.  We will also be conducting the FlexText Challenge within Social Media again.

This is our first major tradeshow in several years and the team has worked hard to make sure this event is a success and that we build upon our experience here for future events.  We will also have 2-3 press releases go out while at the show.  Follow us on Twitter, Like us on Facebook to get streaming updates from us and attendees at the event!

Speaking Sessions

http://java.sys-con.com/node/2244980

http://cloudcomputingexpo.com/event/session/1568

 

2.  We are launching a video with Gartner and Microsoft on the growing trend to utilize cloud infrastructures for mission-critical and database intensive applications.  The video was shot a few months ago and you can view it here.  Warning, it is a long video but this video will help associate Hostway’s cloud solutions to technology’s leading analyst firm – Gartner. Lydia Leong, in the video, was Gartner’s Analyst of the Year last year and is widely regarded as the leading analyst for cloud technologies.  The video also has several key statements from Microsoft that position Hostway as a leading cloud provider.  This video will be used in various campaigns, placed on our homepage, and within different areas of the site.  This is a big step towards better branding and strategic, analyst validation of our cloud products and solution set.  

3.  Marketing is working very closely with our Product Management, Sales and Development teams to complete a massive overhaul of our Retail Services sections on the site.  Like most changes to the site, these will be continual and iterative.  However, the combined work of the parties involved should result in a better user experience for visitors to the site.  Major enhancements include: an improved (not perfect) order form based on user data collected, better path for users to determine which products they need, simplification of the packages available, etc.  Todd B will send out more info on this project when complete, but it is a major step in the right direction that we wanted to share in this update as well.  Changes are expected to be live by the first week of July.  

NOW THE ASK-

Please follow, link to, like and comment on posts, pictures, threads etc that Hostway has on Twitter, LinkedIn, Facebook.  Social Media plays a large role in creating the perception of a brand and employee engagement and feedback is critical to our success.  We thank you in advance for taking the time to do so!  

As always, please feel free to send any feedback, ideas, concerns etc directly to me or the entire marketing team at internalmarketing@hostway.com

Regards 

Aaron Hollobaugh

12:46 pm | by admin

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